Online casino operator Twin has rolled-out a “highly anticipated” milestone, as the firm unveils its new brand ambassador in internationally renowned sports and entertainment announcer Bruce Buffer.
Asserting an ongoing aim of “cementing themselves as a big player in the industry,” this latest move comes amid a busy period for the firm which has seen the operator integrate several providers, such as Elk Studios, launch their brand in Sweden and detail their upcoming Oktoberfest campaign.
Welcoming the link-up with Buffer, also known as the ‘Voice of Mixed Martial Arts,’ it deepens the announcer’s presence within the igaming industry following the launch of the ‘It’s Time!!’ slot title alongside Relax Gaming last year.
Since 1996, Buffer has been announcing UFC events, plus many other sports and entertainment offerings all over the world, including in front of a record 23 million viewers in Brazil at UFC 142.
Rui Barroso, Twin’s CMO, said of the recruitment of Buffer as a brand ambassador: “At Twin, we could not be more delighted to have Bruce on board as our brand ambassador, knowing he will uphold and reflect the qualities of our brand, as we continue to grow at a thrilling rate.
“We could not think of anyone better to represent us across all of our markets. Now more than ever is an exciting time to play with Twin, with plenty of unique Bruce Buffer promotions coming up and of course, some amazing exclusive giveaways.”
In May 2019, Relax Gaming unveiled the finer details of its first branded content agreement, as the group joined forces with two distinctive voices from the world’s of boxing and mixed martial arts for Let’s Get Ready to Rumble and It’s Time.
The titles features likenesses and catchphrases from world-famous ring announcers Michael ‘The Voice of Champions’ Buffer and Bruce ‘The Voice of MMA’ Buffer.