Online casino content supplier Relax Gaming has unveiled finer details of its first branded content agreement, as it joins forces with two distinctive voices from the world’s of boxing and mixed martial arts for Let’s Get Ready to Rumble and It’s Time.
The titles are to feature likenesses and catchphrases from world-famous ring announcers Michael “The Voice of Champions” Buffer and Bruce “The Voice of MMA” Buffer.
As a result of the agreement Relax is to add to its content portfolio that spreads approximately 570 titles, with this deal representing the company’s first foray into branded content.
Simon Hammon, chief product officer at Relax Gaming, explained: “We are delighted to unveil Relax Gaming’s first network branded productions, which feature partnerships with the iconic and world renowned Michael and Bruce Buffer.
“As we continue to capitalise on our rapid growth and market presence it seems a natural step to get disruptive in the best possible way, with games that feature the most iconic announcers in sports. Both games will include diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering.”
As part of the deal, Michael is to lend his iconic delivery to Let’s Get Ready to Rumble, while Bruce’s unmistakable delivery of MMA’s most recognisable phrase will feature in It’s Time.
Regarding the dual branded deal, Bruce Buffer added: “My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project.
“Sports fans, especially those keen on boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”