PointsBet has continued to make waves on its US expansion strategy, with the ASX-listed firm detailing its entry into the Keystone State alongside Penn National Gaming.
The exclusive partnership, and subsequent joint application for licensure, its wholly-owned subsidiary PointsBet Pennsylvania, has brought the receipt of sports wagering and interactive gaming operator licenses by the region’s Gaming Control Board to offer online sports betting and online casino products in the region.
“We are excited to be inching closer to officially offering PointsBet’s market-leading products to sports fans and bettors in Pennsylvania in partnership with Penn National Gaming,” commented Johnny Aitken, PointsBet USA CEO.
“With Pennsylvania ranking among the top five sports betting states in the nation, PointsBet is thrilled to be able to soon establish its presence in this lucrative market, and we are appreciative of the support we’ve received from the state of Pennsylvania and the great people at the Gaming Control Board.
“We ultimately seek to provide customers in Pennsylvania with the best-in-class sports betting and online casino experience.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet intends to utilise the media group’s television and digital assets to promote its brand in Pennsylvania, where the Comcast Corporation is headquartered.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Philadelphia, regional broadcast home to the Phillies, 76ers, and Flyers.
“With NBC Philadelphia being a key asset in the NBC Sports portfolio, it will play a vital role in our ability to reach new customers and build brand recognition in this new market,” added Kyle Christensen, PointsBet USA chief marketing officer.
“We are excited to continue telling the PointsBet story and demonstrate to sports fans and bettors in Pennsylvania exactly what sets the brand apart among the rest.”
