Gaming Innovation Group has signed a long-term agreement with Rank Entertainment, opening up new markets to its existing Marina888 brand.
The collaboration between the two companies will see Rank utilise the provision of GiG’s igaming platform to power its continued growth worldwide, including its player account management solution, the delivery of the frontend via the CMS, and managed services, including media business operations.
Moreover, the agreement between GiG and Rank is based on a revenue share model and has a minimum duration of five years.
“We are delighted to have partnered with Rank Entertainment, industry veterans with a solid reputation within the land-based casino market and beyond,” noted Richard Brown, CEO of GiG. “It makes us very proud when a brand like Marina shows their belief in GiG’s technology combined with our managed services, which I believe is a strong testament to the way we demonstrate how a retail brand should strategically plan for its success online.
“We believe the vision that Rank Entertainment has with advancing on automation and player experience connects well with GiG’s B2B offering and strategy. We look forward to helping Rank to achieve its ambitions and powering its continued growth.”
As part of the deal Rank intends to utilise GiG’s platform technologies to advance its online offering with automation will augment its local brand presence, particularly via gamification and the use of GiG’s rules engine, entitled Logic, to deliver an enhanced player experience within the region.
Asanga Warusavitharna, CEO of Rank, added: “We are proud to have partnered with GiG in order to modernise our online offering and drive the brand internationally, in line with our retail concerns.
“Throughout the process, it was evident that this was a style of project that GiG had delivered several times, consistently outlining the best way to deliver from a technical and a services-driven perspective.
“We are very much looking forward to our long-term partnership and are excited to go on this journey with GiG.”