BetGames has continued to make steps on its “ambitious growth plans,” after the live dealer and betting games supplier struck a content partnership with B2B content aggregator Salsa Technology.
This partnership will see BetGames supply its suite of gaming to several markets across Latin America, including Colombia and Mexico, with the alliance expected to become “a key asset” for the provider.
Additionally, the agreement is expected to be enhanced with multichannel plans in the pipeline, which will see the collaboration expand across desktop, mobile and retail.
Alberto Alfieri, COO at Salsa Technology, noted: BetGames has curated a superb portfolio of games that we feel will fit perfectly within our Salsa Gator. We’re always looking to enhance our igaming offering and we cannot wait to start seeing results now the integration work is done.”
This announcement follows several key developments for BetGames, which saw the studio undergo a significant rebrand in recent months, as well as launch its Lotto Reloaded series early in the year.
Recent developments have seen the group prepare for a Greek roll-out alongside Kaizen Gaming, and seek to further reinforce its global goals following the hire of Ian Catchick as chief product and business development officer.
Aiste Garneviciene, BetGames’ COO, said: “We are delighted to announce our latest partnership with Salsa Technology, a leading and popular technology developer situated at the centre of the booming LatAm market.
“Striking a deal with a company well positioned in a market like LatAm is great news for us and our partners.
“With a full integration, players can now enjoy our industry-leading fixed-odds betting games in the continent’s key regulated markets.”