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Kenyan sports betting and online casino operator Odibets has struck an alliance with Pragmatic Play, which will see the igaming content provider expand in the East African region.

Under the terms of the agreement, Odibets players will gain access to Pragmatic Play’s slot and live dealer portfolio, the former of which will include Wolf Gold, Sweet Bonanza, and Gates of Olympus along with recent releases like Day of Dead and John Hunter and the Quest for Bermuda Riches.

Furthermore, live dealer titles will include classics such as Blackjack, Roulette and Sic Bo, as well as game show-inspired Mega Wheel in addition to November release Sweet Bonanza CandyLand, which is a live casino version of the Sweet Bonanza slot.

Aggrey Sayi, country marketing manager for Odibets, commented: “We’re excited to have such a diverse selection of proven player-favourite games to assist in our mission of delivering an enhanced gaming experience to players.”

This becomes the latest in an array of distribution deals rolled-out by Pragmatic Play in recent weeks, with Odibets following in the footsteps of Topsport, Enlabs, LuckSports, and Supersport.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.