Bally’s has announced the acquisition of Manchester-based Degree 53, which has been undertaken with a view to advancing the operator’s global omni-channel offering.
Degree 53’s team offers a range of services, including sportsbook and casino mobile app and website development, complex system integration, data feed management, and API development.
The group, which specialises in multi-channel website and personalised mobile app and software development for the online gambling and sports industries, boasts a team of 54 design and technical experts that continue to operate out of its Manchester studio.
Adi Dhandhania, chief operating officer of North America for Bally Interactive, the firm’s digital division, said: “We are delighted to welcome Degree 53 to the Bally’s family.
“As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
By delivering customised tech solutions, Degree 53 will enhance Bally’s mobile platform, which includes integration to the Gamesys Group’s player account management and igaming solution, in addition to supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller.
Furthermore, the company will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.
Richard Wagstaff, managing director at Degree 53, explained: “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry.
“We are pleased that Bally’s has recognised the differentiated approach that we bring to the market and to join with them during such an exciting period of the company’s evolution.
“This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”
Raja B-Sheikh, SVP of sports products for Bally Interactive, added: “We have ambitious plans for our multi-faceted sports offering as we strive to appeal to new audiences across North America.
“The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences.
“I am excited to work closely with the team as they contribute to our quest of making Bally’s the number one destination for gaming entertainment.”