EveryMatrix has detailed the launch of its managed services unit, which is tasked with a mission of providing 360° support to igaming operators in a bid to enable them to capitalise on opportunities to improve brand performance.
Covering multiple operational areas, the division provides support to clients’ executive teams, from acquisition and retention marketing to product and payments management.
As a result, the services provide an outsourced option for running an online casino or sportsbook, offering expertise in specific areas such as marketing, affiliate, CRM and VIP, product management, payments and fraud, bonus abuse monitoring, and customer support.
Stian Hornsletten, chief commercial officer and co-founder of EveryMatrix, said: “Our company is constantly evolving and developing, and with the addition of the managed services solution, we reached another important milestone. I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”
The unit is to be overseen by Tom Dyson, who is lauded as boasting “significant expertise in team leading and management roles,” having worked for companies such as Gambling Compliance, ProgressPlay, and Gaming Realms.
Dyson added: “Marketing is among the largest costs for an igaming operator so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.
“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets.
“Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”