Pariplay has moved to bolster its position across the regions of Portugal, Brazil, and Spain, with the igaming aggregator and provider inking an agreement alongside games developer FBM Digital Systems.
This will see the digital division of global gaming brand FBM, which provides slots, multi-card video bingo, and customised products, adds its content suite to the Aspire Global brand’s Fusion platform.
This will see games, such as Banca Francesa in Portugal, becomes accessible to Pariplay operator partners that utilise the firm’s aggregation platform.
Pariplay’s aggregation platform also looks to enhance player value by providing a suite of back-office conversion and retention tools for operators, in addition to thousands of games from an array of developers.
Roberto Regianini, CEO at FBM Digital Systems, noted: “We are very happy with this agreement with Pariplay and the possibilities that it opens up for our growth.
“We believe that the FBMDS base of customised and innovative products will aggregate value to the powerful platform of Pariplay, leading to an increase in players engagement in different markets.”
The integration of FBMDS products into the Fusion platform is part of a joint growth strategy with a special focus on Portugal, Brazil and Spain, all of which are said to be key markets for both parties.
Adrian Bailey, managing director at Pariplay, said: “Pariplay is very proud in distributing FBMDS digital content within its network. FBM is a very well-established land-based brand and Pariplay is happy to be providing the right environment to take FBMDS content to a higher level.
“This strategic alliance is a big win for both parties that shall consolidate their positioning within their respective markets.”