Relax Gaming secures ‘major’ UK expansion via William Hill link-up

Relax Gaming has lauded a “significant step” towards a “major expansion” of its offering in the UK, after the igaming aggregator and supplier linked-up with William Hill.

This will see the operator gain Relax’s entire portfolio of gaming content, including its Powered by Relax and Silver Bullet platform partners.

Craig Staples, head of gaming content at William Hill, explained: “We are delighted to partner with the leading supplier of game-changing content, and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.

“With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.” 

In Relax’s latest move towards global expansion, the deal will see the operator host the supplier’s range of titles, including Money Train 2, a slot with a 50,000x maximum win available via its Money Cart Bonus Round.

Furthermore, Top Dawg$ will also be showcased by the operator, a game which the supplier says is “overflowing with features,” including mystery respins and free spins.

Andrew Crosby, director of account management at Relax Gaming, added: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further. 

“Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.”

At the turn of the month, Kindred Group completed the acquisition of the outstanding shares in Relax Gaming, in a transaction which valued the firm at €320m on a cash and debt free basis, along with a total value of the outstanding shares of approximately €295m.