Singer Olly Murs has been named as a new brand ambassador for Heart Bingo with the partnership set to include an exclusive branded slot game and bingo room.
Under the terms of the partnership, Murs’s role will include video content and personalised messages for players at Heart Bingo, as well as competitions to win tickets to his shows and meet-and-greets.
“I’m delighted to be working with Heart Bingo,” stated Murs. “I have very fond memories of taking my nanna to Bingo in my early twenties, and always admired the joy & community spirit around it.
“I’m looking forward to meeting the ‘Hearties’ and turning up the feel good at the official home of feel good bingo.”
The singer-songwriter and presenter is set to become the new face and voice of Heart Bingo, promoting the brand on billboards, online ads, radio ads, and with shared posts to his 4.1m Facebook and 3.6m Instagram followers.
Turlough Lally, director of eGaming at Heart Bingo, said of the partnership: “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know, our Heart Bingo Community.
Murs first came to the public’s attention in 2009 after finishing runner up in the X-Factor and has since enjoyed a career in music and beyond, recording several UK number one hits including ‘Heart Skips a Beat’ and ‘Troublemaker’ and four number one multi-platinum selling albums during his 12 year career in the music industry.
