Pariplay has affirmed that it is “fully committed” to a Dutch online gaming market that the Aspire Global content and aggregator provider says is primed to ultimately become “one of Europe’s premier” igaming regions.

With the country preparing to launch its digital ecosystem on October 1, the supplier says that it has lined up commercial tie-ups with more than ten operator partners in the region and a network of 30 games vendors said to be ready to go live through its Fusion aggregation platform.

In addition to providing an aggregated casino offering from industry’s developers from day one, the firm adds that its own online content, produced by in-house studios, has been carefully selected to comprise titles traditionally favoured by Dutch players in the land-based environment, and those enjoyed online throughout Europe.

In total, 20 proprietary games are expected to go live from the beginning of October, with more titles to follow by the end of the same month.

Joey Hurtado, managing director of games at Pariplay, noted: “We are fully committed to leveraging our considerable experience within the Netherlands gaming market to help studios and operators alike make a major impact once the regulated market opens for business at the start of October.

“Our Fusion platform offers a huge array of third-party content to entertain Dutch players, as well as our innovative and exciting in-house games, while significantly smoothing the process for vendors and operators in getting games to market. 

“We expect the Netherlands to quickly grow into one of the most important jurisdictions in Europe and we expect to be at the heart of that story from day one.”

Earlier this month, Hurtado was appointed as MD of the Pariplay games division, as the group looked to continue making inroads into globally regulated igaming markets.

In the role he is charged with leading the strategic development of the group’s in-house games studio and proprietary content, with a strong emphasis on empowering this division as a distinctive business unit and delivering greater value to partners.