Lovelace Consultancy and Fast Track have linked up with the aim to bring a Gameplay Risk Engine to the igaming industry through their new platform: Greco.
The objective of the partnership is to fill the gap in risk management processes and provide operators with a single view of all risk indicators in the player journey.
With most operators relying on solutions for identifying risk and fraud during registration and verification, there are few protections beyond this point. Furthermore, these solutions do not protect the operators from the cost created by risk behaviours exhibited during gameplay.
In order to fill this gap, Greco will provide real-time analysis of players’ gameplay and betting behaviour – supported by AI. This can be used to identify risks such as casino advantage play, sport advantage play, collusion, undermining bonus engines and the abuse of exploitable slots. Moreover, it will enable operators to automate the identification of abusive players.
“We are very excited to be turning our vision of a utopian product solution for risk management into a reality with such an innovative partner,” commented Ozric Vondervelden, co-founder of Lovelace Consultancy.
“Vulnerabilities exist in the void between siloed departments and are cemented by technological, resource, and knowledge barriers. The Gameplay Risk Engine will be the last piece of the puzzle in forming a full risk management process for operators.
“Risk can be measured at all stages of a player’s journey. As well as identifying risk where it has so far been overlooked, we will provide a single view of risk, facilitating true lifetime and evolving risk segmentation for the first time. This will open up a whole new area of automated and customised marketing and player journeys.”
As well as allowing operators to identify each player’s risk level more efficiently, Greco’s centralised gameplay data will allow igaming operators to more accurately assess player value, send marketing based on a player’s risk profile and customise verification pathways.
“We are thrilled to partner with Lovelace on this new venture,” added Simon Lidzén, CEO and co-founder of Fast Track. “Fast Track’s primary objective is to help operators scale, and with this new GRE we can put gameplay analysis and player risk management on auto-pilot.
“Together we will eliminate the abusers from the crowd which will allow operators to deliver a far better experience for legitimate players. This is a key investment to realize our vision, and deliver the industry-first self-learning engagement platform.”
With a focus on bonus abuse and multi-accounting, Lovelace identifies high risk gameplay behaviours and the people who take advantage of them – having helped a large number of operators improve their risk processes over the last few years.
Meanwhile, Fast Track delivers a real-time engagement platform designed specifically for igaming operators.
Currently in development with selected partners who have been invited to participate in the process. Greco will use knowledge and insights that Lovelace has collected over its years of exploring this topic in combination with Fast Track’s ‘powerful’ tech stack.
