Aristocrat Gaming has continued to make progress on its US expansion strategy, after the firm entered Washington courtesy of a partnership with BJ’s Bingo and Casino.
This came as the Fife-based gaming facility sought to heighten its employee and customer experience, with Aristocrat converting BJ’s existing system to the Oasis 360 casino management system.
This, says Aristocat, sees players gain new ways to win, earn bonuses, engage, and have exciting incremental visits. Powering the player experience are Aristocrat’s One Link, Loyalty Kiosk, PlayerMax Mobile, and other engagement tools.
“We are always looking for new and exciting things to bring to our guests. Whether it be a new slot title, expansion projects, or in this case the implementation of brand-new technology,” stated Jennynne DeNoble, general manager for BJ’s Bingo & Casino.
“We remain committed to our guests and cannot wait to hear player feedback about our new Speed Slots Room & One Link experience.”
This conversion is lauded as “yet another milestone” by Aristocrat for its Oasis 360 CMS, with this becoming the first casino system entry in Washington state replacing a legacy system. The firm asserts that it is looking to maintain an “aggressive schedule” of converting casinos across the US.
“We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market,” said Cath Burns, executive vice president of customer experience solutions for Aristocrat.
“Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”
Earlier this year, Aristocrat broke ground on a new 137,500 square foot facility in Tulsa, Oklahoma, in a move that is said illustrates a long-term commitment to the community and local gaming industry.