Caesars Entertainment and Nola.com have formed a partnership to make Caesars Sportsbook an exclusive sports betting and odds provider of the publication.
The deal comes before the launch of legalised sports betting in Louisiana, and will bring sports fans in the state the most relevant data, odds, trends, analysis, and exclusive offers by leveraging Caesars Sportsbook’s sports betting empire.
“The partnership with Nola.com allows us to deepen our connection to the people of Louisiana, a community with which Caesars shares a rich history through casinos, hospitality, entertainment, and the recently renamed Caesars Superdome,” said Chris Holdren, co-president of Caesars Digital, a division of Caesars Entertainment.
“Through collaborative content, we will bring sports fans closer to the games they love by delivering fun, engaging, and timely updates to keep readers apprised on what’s happening in the sports world.”
Additionally, the partnership will integrate live lines and odds into content coming directly from Caesars Sportsbook, a weekly prop bet unique to Bet.Nola.com readers; special promotions and odds boosts; interviews with expert guests from Caesars Sportsbook; and live events from Harrah’s New Orleans.
Judi Terzotis, president and publisher of Nola.com, also commented: “We are thrilled to announce our partnership with Caesars as our exclusive sports betting and odds provider. Caesars is the leader in this space, and with their presence in Louisiana already, they were the natural choice to be our premier partner.
“Our goal is to provide our readers with the widest variety of the most accurate odds. Caesars is the only one who can provide that. With Caesars’ vast sports betting options and our unmatched audience reach, we are the one-stop shop for sports betting in Louisiana.”
Furthermore, the Caesars Sportsbook and Casino brand is linked to the Caesars Rewards loyalty programme, allowing members to earn credits with every wager.
“Caesars has long operated in the region and we know that for so many of us, our days start by visiting Nola.com or grabbing a copy of the paper,” added Dan Real, regional president of Caesars Entertainment. “As we look to blaze the trail into legal sports betting in Louisiana, our collaboration with The Advocate, Times-Picayune and Nola.com staff is another example of our commitment to serving the community.”