WynnBet has added yet more depth to its US sporting roster, after rolling-out a multi-year sportsbook partnership with NFL franchise the Indianapolis Colts.
As part of the agreement, Lucas Oil Stadium’s West Club will be renamed the WynnBet Club, featuring a 21-and-over only sports bar environment as well as a VIP area.
Throughout the season, the online casino and sportsbook’s branding will be visible on the stadium’s north end zone LED, as well as being featured on the gameday line-up cards, which are provided to fans in suites at the venue.
Outside of the venue, on gameday WynnBet will host a lounge at the team’s pre-game tailgate area, Touchdown Town, where prizes will be given away to guests.
WynnBet and the Colts will offer various fan activations, including appearances from the team’s legends and the former’s brand ambassadors.
Additionally, WynnBet will add Colts legend Robert Mathis as a new brand ambassador. Mathis, a five-time NFL Pro Bowler, Super Bowl champion and the 2013 AFC Defensive Player of the Year, will participate in the group’s media partner programming as part of the partnership.
In addition to being included in the Colts’ game day atmosphere, WynnBet will serve as the presenting sponsor of the official Colts podcast.
WynnBet is also the new title sponsor of the Colts Mobile App, which includes visibility within the app as well as on the club’s social media channels.
Furthermore, the firm is slated to have a presence on the team’s radio programming, including on the Countdown to Kickoff pregame show, in-game broadcast and The 5th Quarter Huddle postgame show.
“This partnership with WynnBet will help the Colts expand offerings, activities and events for our fans and customers and provide multiple new options for them to engage with the team,” said Roger VanDerSnick, Colts chief sales and marketing officer.
“We also look forward to WynnBet’s presence in our television shows, podcasts and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”