Online casino supplier Yggdrasil has taken its first steps into the African continent as it partners with South African platform provider Intelligent Gaming.
As part of the agreement, Intelligent Gaming has become the latest company to join Yggdrasil’s Franchise partnership following regulatory approval and a successful integration. Moreover, the supplier’s igaming content will now be live with IGL and available to the company’s operator partners in South Africa.
“This is a milestone achievement for Yggdrasil as we penetrate a massive market opportunity,” noted Andrew Pegler, director of commercial operations at Yggdrasil. “We are very happy to have Intelligent Gaming as a franchisee.
“This deal provides them with everything that has been created by Yggdrasil in the past eight years and will enhance their growing business operations in Africa.
“They are an ambitious, experienced, and well-connected supplier and see the huge potential of taking a Franchise in their key markets.
“This deal demonstrates how Yggdrasil is becoming a leading worldwide publisher of online gaming content.”
The franchise solution provides IGL access to Yggdrasil’s modern technology stack, a catalogue of around 150 online games, and promotional tools. Becoming a franchise partner will extend IGL’s reputation as a “premium online provider of igaming content” in its local African markets.
Marc Plaxton-Harrison, co-founder and CEO at Intelligent Gaming, explained: “Intelligent Gaming is extremely proud to be a franchise partner for Yggdrasil in South Africa and Africa.
“The games offered by Yggdrasil are of outstanding quality and will have a significant role to play in the market. I am extremely excited about this partnership.”
Furthermore, IGL will be able to scale operations via franchise and in turn provide its African partners and players with online games from Yggdrasil.
Through the solution, IGL will distribute Yggdrasil’s online casino suite as well as the third-party games from the YG Masters programme.