EEG eyes ‘rapid growth’ after aligning with Game Fund Partners’ VC arm

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Esports Entertainment Group has struck a multi-year alliance with venture capital firm Game Fund Partners, which will open up “a new path for substantial growth and added economic firepower”.

This will see EEG become part of Game Fund Partners’ Venture Capital Arm, and a new planned $300m dollar game fund.

“We are pleased to be a part of this rapidly growing investment fund that is involved in so many excellent projects in the gaming space and beyond,” explained Grant Johnson, CEO of Esports Entertainment Group.

“We believe this relationship and investment is just the beginning of our substantial growth in financing and partnering with major projects and sports teams throughout the gaming industry. This partnership opens up a new path for substantial growth and added economic firepower for the company. 

“Our strong partnership with their first-class team has already resulted in the development of esports gambling regulation in Ohio and other states. Working with Game Fund Partners has been rewarding and a source of great opportunity for continued investment.”

As a partner of Game Fund Partners, Esports Entertainment Group will explore several new joint projects and investment vehicles to help fuel rapid growth in the areas of gaming, data, blockchain, online gaming and joint casino hotel investments.

“We are very pleased with the integration of our expert teams in the areas of gaming, finance, entertainment and advertising,” said Jonah Blake, GFP chief gaming officer and managing partner. 

“Our work with Esports Entertainment Group has been rewarding and we are now working on and exploring significant opportunities together that we believe will be leading drivers and profit centers for our fund, EEG and the industry overall.”

As part of the agreement, the company will initially invest approximately $2m of EEG shares into 20 per cent of the general partnership of the fund, and will work alongside the management and investment committee for the entity.

Marc Kasher, chief investment officer of Game Fund Partners, added: “Our long-term partnership and the opportunity we have in working together with Esports Entertainment Group is a key to our continuing strategy of recruiting and involving the very best talents across the gaming and finance ecosphere. 

“We are on the forefront of building a significant company together that I believe will be a leader in gaming and a new metaverse. EEG is a leader in gaming software and online gambling as well as investments in cryptocurrency. We see a number of extremely attractive financial opportunities in continuing and future projects with them.”