The National Football League’s Baltimore Ravens has rolled-out a partnership with DraftKings which designates the group an official fantasy sports, sports betting, and free-to-play partner of the franchise.
As DraftKings’ first partner in the state of Maryland, the new deal marks the group’s fifth active strategic agreement with an NFL team. DraftKings is also official sports betting and exclusive official daily fantasy partner of the league.
“With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience,” said Ezra Kucharz, DraftKings’ chief business officer.
“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”
As part of the collaboration, DraftKings branding will be visible throughout M&T Bank Stadium, complete with a season-long suite. Additionally, the new deal offers exclusive game day experiences, including away game trips, autographed merchandise, a Punt, Pass & Kick event available to the firm’s customers through in-season daily fantasy and sportsbook contests, and a DraftKings-NFL official free-to-play game.
The company’s banding and custom content will also feature as part of the Baltimore Ravens’ weekly podcast, ‘The Lounge.’ Expanding further into multi-media platforms, DraftKings will also be named the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show, and a presenting sponsor of the Ravens Wired video online content series, in addition to homepage takeovers on BaltimoreRavens.com ahead of select games and events.
“This partnership reflects our continued commitment to delivering unique engagement experiences for our fans,” Kevin Rochlitz, Ravens chief sales officer, stated.
“We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”