BetMGM has teamed-up with its live dealer partner Evolution to introduce a pair of titles adorned with the branding of the Detroit Lions, alongside whom the online casino and sports betting brand aligned with last year.
This had seen the launch of Detroit Lions Blackjack and Roulette, which use the branding and colors of the American football franchise. The games place players at tables inside a three-dimensional rendering of a suite in Detroit’s Ford Field.
“BetMGM is excited to expand its relationship with the Detroit Lions through these innovative table offerings in Michigan,” said Oliver Bartlett, director of gaming at BetMGM.
“Since day one of operation there, our strategy of leveraging both in-house and exclusive content has resonated with players and we know that Lions fans across the state will jump at the chance to play blackjack and roulette at Ford Field.”
BetMGM’s newest roulette variant is complete with realistic ball animations, section bets, and a full results statistical interface. Its blackjack counterpart allows the player to wager in up to five seats and includes two popular side bets: 21+3 and any pair.
Since both titles were developed by Evolution, BetMGM’s live dealer partner in Michigan, each also features a ‘go live’ button, which whisks the player out of their seat, onto the field, and then directly into the live version of the game they were playing.
“Partnering with BetMGM has been a great experience, and the launch of Detroit Lions Blackjack and Roulette is another step forward in strengthening our relationship,” said Jeff Millar, North America commercial director at Evolution.
“We’ve had the pleasure of working with BetMGM to create something truly unique in the market with a great partner like the Lions. Players are going to love this branded experience, as it brings excitement and electricity to their doors.”