French football club Paris Saint-Germain has secured a three-year partnership with Playbetr, which sees the operator become ‘Official Latin American Betting Partner’.
The sports betting and online casino operator says that it will benefit from “the ever-increasing popularity of one of the world’s most influential sports clubs in LatAm,” and will secure exclusive marketing rights for its users.
PSG, meanwhile, has lauded the group as an “ideal partner” for the club, as it looks to further expand its reach and engage its fan base across the region.
As part of the deal, Playbetr will benefit from the installation of digital overlay technology at the Parc des Princes, which will target Latin American audiences.
This system, praised as “the first of its kind in France,” geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster’s audience.
Marvin Jones, chief marketing officer of Playbetr, commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial.
“Paris Saint-Germain has built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”
Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, and private events, as well as “money can’t buy” experiences for Playbetr customers, clients and employees.
Playbetr will also gain access to Paris Saint-Germain’s digital platforms, including gameday posts to promote special offers. The betting platform will provide its customers with enhanced odds for Paris Saint-Germain matches, and will collaborate on special promotions developed in association with the club.
“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first ever official Latin American betting partner,” said Marc Armstrong, Paris Saint-Germain’s chief partnerships officer.
“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America.
“The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”