GAN has secured its first partner located on the Las Vegas strip, with the gaming software provider to develop a customised online solution for the Treasure Island Hotel & Casino.
Set to be available across desktop and mobile applications, and integrated with Treasure Island’s retail casino rewards program, the simulated gaming solution will be powered by GAN’s GameStack system that offers more than five hundred games.
Treasure Island represents GAN’s eighteenth B2B client of simulated gaming, and fifth client win during the year-to-date. First launched online in 2014, GAN’s simulated gaming solution now serves patrons of 101 retail casino properties coast-to-coast in the US.
“Our simulated gaming technology and software continues to demonstrate its industry-leading position, and our premier list of partners is growing as a result,” commented Marcus Yoder, senior vice president of sales of GAN.
“We are very excited to partner with Treasure Island – a premier asset located on the Las Vegas strip. Players and guests have been patronising the iconic property for nearly 30 years, and we are thrilled to offer those players and guests new ways to engage and play with Treasure Island.
“We are proud to be selected as their trusted partner to improve their player experience. We look forward to developing a customised solution for Treasure Island and the continued growth of our simulated gaming offering.”
Treasure Island features over 2,800 newly renovated hotel rooms and over 85,000 square feet of casino gaming located on the Las Vegas strip.
The property says that GAN was recruited to bring a more robust experience to its players, with the firm to supply a simulated gaming platform across desktop and mobile applications, as well as supplying marketing and front-line customer service for users.
As part of the arrangement, the group will also be launching its latest technology, which offers a new application framework and desktop template including loyalty linking the property’s robust retail player database.
Pascal Tang, director of slot marketing at Treasure Island Hotel & Casino, explained: “With the world of gaming always evolving, players around the globe are constantly searching for new and exciting ways to stay engaged with their favorite games, brands, and casinos.
“With that in mind, it was clear to us that the digital space will become more and more important in the future. Therefore, we are excited to partner with GAN, a proven B2B operator with a customisable and tailored technology solution, in order to continue to drive player loyalty, brand awareness, and new revenue opportunities.”