Intelitics has become the recipient of a vendor permit by the Michigan Gaming Control Board, which allows the group to work with licensed online sportsbook and casino operators in the state.

This became the fourth US state of operation for the performance marketing and analytics platform provider, following New Jersey, Pennsylvania and Colorado, with more said to be forthcoming in future months.

Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyse and grow all acquisition partnerships and campaigns across web and mobile, through access to real-time data which aims to allow them to unlock hidden revenue and boost ROI.

Via the latest certification, Intelitics says that it is now looking to work with licensed online sportsbook and casino operators in the state in order to help them unlock the greatest value from their marketing activity.

“We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time,” Allan Stone, CEO at Intelitics, said of the group’s latest US expansion.

“There are tremendous opportunities for operators launching into regulated states such as Michigan, but already we are seeing customer acquisition costs spiralling. To succeed in the long term, operators must find a more cost-effective way to acquire players.

“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players. Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”

CasinoAffiliatePrograms, the standalone igaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through over 150,000 new depositing customers.