Playtech has become the first recipient of GamCare’s newly developed B2B safer gambling standard, following an “in-depth” review of the gambling tech’s firm’s business.
This focused upon company-wide culture and executive support for safer gambling, to how the product teams build-in safer gambling to the design and development of products.
The company received the safer gambling standard award for its casino product and platform operations licensed in Great Britain.
“Playtech was awarded advanced level 2, of 3, of our B2B standard for its casino product and platform operations licensed in Great Britain, as the company demonstrated a clear focus on continuing to develop and improve its approach to safer gambling in respect of products supplied to gambling operators,” explained Hayley Jane Smith, head of safer gambling standards at GamCare.
“Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels.
“We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”
The safer gambling standard is GamCare’s independent quality standard which assesses the measures businesses have put in place to protect customers from experiencing gambling related harms, and recognises those companies that put customer protection at the forefront of their operations.
Richard Bayliss, senior regulatory affairs and compliance manager at Playtech, stated: “Through our industry leading products and services we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling.
“Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside, the gambling sector to deliver our ‘Sustainable Success’ commitments.
“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation, and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do.
“We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators.”