Casino de Neuchâtel has taken its brand online, after striking an alliance with Gamanza which has seen the property introduce its Hurrah Casino igaming brand.
As a result of the agreement, which sees the entity become the latest land-based casino in Switzerland to utilise the GamingGenius platform, Gamazna has developed a mobile and web framework as part of a turn-key platform provision.
“We felt it was really important for the Neuchâtel team to work with Swiss suppliers as much as possible and for the last 18 months we have counted on Gamanza’s support and knowledge to develop this new product for the Swiss market,” said Fabien Nanchen, online gaming manager at Casino de Neuchâtel. “We hope that players will love the brand and the universe we have created with Hurrah.”
Gamanza’s bonus engine and real-time CRM have been fully integrated with the platform, allowing Hurrah Casino to track individual player interactions with campaigns, as well as a wider analysis of communications opened, activated bonuses and new deposits.
Robert Civill, chief commercial officer of Gamanza, added: “This launch is another significant step for Gamanza as it further solidifies our status as a competitive partner in regulated markets.
“It’s been a pleasure working with the team at Casino de Neuchâtel and we look forward to supporting Hurrah Casino long into the future.”