Partnership
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Lady Luck Games has enhanced its igaming presence after the Swedish slots studio rolled-out a distribution agreement with online casino operator Hero Gaming.

This partnership follows a number of recent collaborations for Lady Luck Games, which now sees its content go live on the Malta Gaming Authority licensed site, along with Boom Casino and SimpleCasino.

“Lady Luck Games is an up-and-coming studio with huge potential. Our mission at Hero Gaming is to be the players Hero wherever we operate,” Sam Brown, Hero Gaming CCO, stated. 

“Hence, adding Luck Lady Games will further extend our diverse, engaging and ever-evolving games offering. 

“We’re excited to see how our players respond to the Lady Luck games, and look forward to a successful partnership over the coming years.”

The agreement will also see the developer make its debut with the brands Casitabi, Casino.me, Purewin and AmuletoBet, as well as NoLimitCasino, which Hero Gaming operates on behalf of Sweetspot NV.

That means players of eight brands will have access to titles including Cuddles Royal, Valhôll – Hall of The Slain, Quartz, Orango Tango and SpinJoy Society.

Mads Jorgensen, Lady Luck Games co-founder and CEO, said he was excited by the opportunities presented by the tie-up: “Hero Gaming has been at the forefront of the new wave of online casino for over a decade now and it is a coup for us to have landed a deal to supply them with our content. 

“Their scale and reach will allow us to showcase our products to an even larger player base across Scandinavia and beyond.”