This will see the portfolio gain “a considerable presence globally” via Pariplay’s operator network. The collection is designed to offer additional revenue streams to sportsbooks, allowing users to enjoy casino games without disrupting the sports betting experience through lightweight HTML5 mobile-first titles.
Maria Luisa Malfasi, business development manager at ESA Gaming, said: “We are thrilled to add our EasySwipe products to Pariplay’s industry-leading platform which enables us to reach a new audience across a number of territories.
“As a product range, our content sits in an exciting space between verticals so can act as a perfect cross-sell tool between sports betting and online gaming while offering players great entertainment.”
The Fusion platform is licensed in 16 regulated markets and features thousands of games from an array of developers, and a suite of back-office conversion and retention tools that are designed to enhance player value
“ESA Gaming offers an exciting and innovative approach to cross-selling, and its EasySwipe products can help operators introduce its customers to new verticals and drive engagement,” stated Jose’ Micallef, business development director at Pariplay.
“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”