International Game Technology is to implement its cashless solution and full-service funding offering at all three Agua Caliente Casinos in California, namely the Agua Caliente Casino Resort Spa Rancho Mirage, Agua Caliente Casino Palm Springs, and Agua Caliente Casino Cathedral City.
This will give patrons mobile access to funds from all available types of external sources, which can include credit and debit cards, bank accounts, and ewallets. It is hoped that this will increase player loyalty through enhanced convenience.
“IGT’s innovative resort wallet cashless solution with IGTPay technology, offered to patrons through Agua Caliente’s Play Agua app, will help us deliver on our commitment to providing enhanced safety through reduced contact, and offering a more convenient gaming experience,” noted Bill Oliver, chief information officer at Agua Caliente Casinos.
“We’re proud to be at the forefront of global gaming technological innovation with this new service, and are excited to leverage Resort Wallet and IGTPay to power the industry’s most seamless loyalty program.”
Agua Caliente Casinos is scheduled to implement the full suite of IGT’s resort wallet modules in 2021. The suite includes both flexible variations of IGT’s cashless offering: cardless and carded. Funds are securely maintained for the next play session or property visit, and players can also transfer funds between slot machines onsite, as well as between Agua Caliente’s other properties, or withdraw funds into a bank account.
As part of the planned IGTPay full-service funding deployment, the casinos will benefit from IGT’s payments team, which has been operating in digital gaming markets since 2013 and will support all aspects of payment-related services.
With the cardless variation of resort wallet with IGTPay, players will be able to use Agua Caliente’s Play Agua mobile app to access their account.
For patrons who prefer to use physical loyalty cards, the carded cashless variation of resort wallet enables them to use their Agua Caliente ACE Club card to access their cashless wagering account. With it, players insert their card into a slot machine and transfer the funds into the game.
Following the launch of cashless slot play, the group plans to extend its resort wallet-enabled cashless capabilities to table gaming and retail services throughout the enterprise.
“Implementing IGT‘s resort wallet and IGTPay solutions will position Agua Caliente Casinos in the vanguard of advanced casino technology and player convenience,” added Ryan Reddy, IGT senior vice president of global product management for VLT, systems and payments.
“By uniquely giving players seamless access to all major funding sources, Agua Caliente Casinos can enhance player engagement and loyalty and attract a more diverse player demographic, which can ultimately lead to increased revenues and profitability.”