International Game Technology has expanded presence in Colorado as it signs a multi-year agreement with Ute Mountain Casino Hotel.
As part of the agreement, IGT will provide its PlaySports platform, self-service PlaySports Kiosks and turnkey services.
“Ute Mountain Casino has big plans for our sportsbooks scheduled to open at the end of August and we are confident that IGT’s PlaySports technology and experienced trading team will help us bring a new level of entertainment to our valued Mountain Rewards players,” said Rick Scheer, Ute Mountain Casino general manager.
“IGT has been a trusted partner of Ute Mountain Casino for many years and we are excited to expand our relationship and differentiate our casino with the introduction of sports betting and personalised betting offers.”
Echoing Scheer, Enrico Drago, IGT PlayDigital senior vice president, noted the company’s honour to help the casino “grow” its PlaySports-powered sports betting enterprise “from the ground up”.
Drago added: “Our experienced trading team will ensure Ute Mountain Casino maximises the full potential of the PlaySports platform’s integrated player account management module and create compelling offers and promotions that will help build player loyalty and drive growth.
“IGT PlaySports has been processing sports wagers in Colorado since the first day of legalised sports betting in the state and we look forward to extending that momentum with Ute Mountain Casino.”
Last week, IGT documented a further expansion of its US sports betting footprint as it powers sports betting at Snoqualmie Casino.
