Content provider Pragmatic Play has debuted its bingo product in Romania as it partners with Princess Casino.
Under terms of the agreement, Crowd Entertainment will provide Pragmatic Play’s complete Bingo portfolio, including Bingo Blast, to Princess Casino’s players.
Daniela Asaftei, CRM marketing manager at Crowd Entertainment, said: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.
“Our goal is to bring the best experience to the casino players in Romania, so we have expanded our relationship with Pragmatic Play to include Bingo in Princess Casino’s offering. After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”
The latest link-up has been hailed as “yet another important step” for Pragmatic Play’s growing multi-product portfolio, with its emphasis on regulated markets ensuring that players are able to enjoy the “highest quality games” across slots, live casino, bingo and virtual sports.
Claire McDaid, vice president of bingo operations at Pragmatic Play, added: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.
“With the results we’re already seeing on our slots and casino games with the Princess Casino brand, I have no doubt that the team there will make bingo equally as successful, offering the Romanian players a best-in-class experience.”
The latest deal from Pragmatic Play follows the company’s “strategic partnership” with online casino and sports betting operator Coolbet, which will see its customers gain access to various titles from the content providers catalogue of games – including Lucky, Grace & Charm which was released last week.