BetMGM has deepened its US sports links further still, after the online gaming and sports betting operator teamed-up with the Pittsburgh Pirates.
This will see the MGM Resorts International and Entain joint venture gain branding throughout the Major League Baseball franchise’s PNC Park arena, with the deal also including fan-focused promotions, social media content and more.
“Our partnership with BetMGM is one that we are extremely proud to announce,” stated David Burke, Pirates executive vice president of sales and business development.
“We are incredibly excited to partner with such a respected and innovative brand. It allows us the opportunity to provide a unique platform for our fans to engage with Pirates baseball like never before.”
Under the terms of the partnership, BetMGM content will be integrated across the Pirates’ digital and social platforms, with the brand’s signage to be prominently featured at PNC Park, including the left field wall and behind home plate.
“BetMGM has seen tremendous success in Pennsylvania since launching in December 2020,” Matt Prevost, BetMGM’s chief revenue officer, said of the collaboration.
“Growing our presence across the state, in partnership with the Pirates, is a top priority and we look forward to providing Pittsburgh’s passionate sports fans unique promotions and benefits only available on BetMGM.”
This is the latest in a number of collaborations rolled-out by BetMGM following partnerships with mobile focused developer Gaming Realms and Shift4 Payments.
Prior to theme, sporting link-ups were secured alongside the Professional Fighters League and the Washington Nationals. The latter secured expansion of the sports betting app into Washington DC as it became the only such entity available at the venue.