WynnBet has secured its maiden partnership alongside a National Football League franchise, after uniting with the Detroit Lions in a multi-year partnership.
Under the terms of the agreement, the Lions will designate the app as an official sportsbook and gaming partner of the team, with the Wynn Interactive online casino and sports betting app also set to house the “WynnBet Sports Bar at Ford Field.”
The branded space, which will also be open to other major Ford Field events, will offer fans access to brand ambassadors, live betting lines, and food and drinks.
In addition to in-stadium signage and hospitality opportunities, WynnBet will also have a large presence outside of Ford Field on football gamedays, giving fans opportunities to win prizes during Lions pride plaza pre-game festivities
Furthermore, the agreement will also offer access to digital and traditional media assets which will see WynnBet gain visibility on the Detroit Lions’ mobile app, social media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.
WynnBET will also be the presenting sponsor of a ‘Free To Play’ game on the Lions’ mobile app. Prizes through the FTP game include trips to Wynn Las Vegas, Lions season-and single-game tickets, Lions shop credit and free bets within the WynnBET app.
Earlier today, WynnBet unveiled Chad ‘Ochocinco’ Johnson, Tim Howard and Nick Mangold as brand ambassadors.
Through the partnerships, the trio of former professional sports stars will appear in WynnBet advertising, attend in-person events and promote the app, in addition to interacting as guests at the Blue Wire Podcast Studio at Wynn Las Vegas. WynnBet will also run several in-app promotions and odds boosts tailored to the ambassadors’ interests and personalities.