The opening of the first SuperBook branded sportsbook outside of Las Vegas is to take place this week at the Lodge Casino, courtesy of a partnership between Jacobs Entertainment and SuperBook Sports.
The Lodge Casino in Black Hawk, Colorado, will host a grand opening event of the almost 7,000 square foot space on Friday 25 June, which will be the home to twenty-eight television screens.
Patrons will be able to place wagers by visiting one of their three betting windows, one of the kiosks located throughout the casino floor, or sit and enjoy the game while betting on the app.
The ribbon cutting is set to take place on or around noon, with the first bet to be placed by former Denver Bronco and local radio personality Mark Schlereth.
“Having Jay Kornegay lead this exciting opportunity, along with his reputable team, we have no doubt that Colorado fans are sure to appreciate the knowledge and experience they bring to the market,” commented JJ Garcia, vice president of operations for The Lodge & Gilpin Casinos.
SuperBook Sports also currently operates at the Westgate Las Vegas Resort & Casino, with the group also launching its mobile wagering app in Colorado in late 2020.
“We could not be more excited for the grand opening of The SuperBook at the Lodge Casino. It is a perfect fit for our initial expansion outside Las Vegas,” said Jay Kornegay, SuperBook Sports executive vice president of sportsbook operations.
“We will continue to focus on what sets us apart: better odds, favorable pricing and an extensive wagering menu. Having a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”
Furthermore, Kristin Mackey, SuperBook Sports’ head of marketing, adds that there will be several events going on the day of the grand opening: “We look forward to creating an experience not only the day of the opening, but every day, where both the most sophisticated players along with novice sports bettors feel like they can sit back and enjoy the game. We are creating an atmosphere that is grounded in the traditional sportsbook experience.”
