Microgaming has strengthened its senior leadership team via the appointment of Julie Allison as director of markets, which comes as the group looks to continue expanding its global reach.
In the role, Allison’s focus will be on providing strategic direction to grow and sustain Microgaming’s foothold in both new and existing markets, through identifying and capitalising on opportunities and navigating the ever-changing regulatory landscape.
Andrew Clucas, COO at Microgaming, said: “Julie brings with her a strong vision and wealth of commercial expertise earned in both B2B and B2C. I’m delighted to welcome her on board and look forward to working closely with her as we continue to extend our global reach.”
With more than 10 years of gaming experience under her belt, including holding positions at the likes of Paddy Power Betfair, Red Tiger, and NetEnt, Allison will play a key role in developing and driving Microgaming’s bold markets strategy.
Julie takes the helm of Microgaming’s markets team as the business continues to expand its online casino offering to regulated markets worldwide, as well as respond to ongoing regulatory changes across multiple jurisdictions, including the UK and Germany.
“Microgaming already holds an impressive position in the global marketplace so it’s exciting to be able to build on such a strong foundation,” Allison added.
“I’m looking forward to getting started with guiding Microgaming’s future markets vision, proactively embracing new regulation and supporting customers as they too prepare for change.”
Microgaming’s content is now available in more than 20 regulated markets across the globe, and the company plans to bring its games to additional markets in 2021.
It has been a busy period of late for the group, with a number of commercial tie-ups unveiled during the closing stages of May. This saw partnership struck alongside Reno-based Gold Coin Studios, the Solverde Group, and platform and content provider Blox.
This was followed up earlier this month with an alliance to power a new product from On Air Entertainment, before striking an alliance with the DoubleUp Group this week.