Casino games and software developer Playson has unveiled a commercial tie-up with Romanian online casino and sports betting operator MaxBet, which includes the provision of its range of slots games.

Lauding a “welcome step for the company,” the deal will enhance the operator’s online offering with access to Playson’s portfolio of slot titles, including games such as 3 Fruits Win: Double Hit, Wolf Power: Hold and Win and Legend of Cleopatra: Megaways, the developer’s first ever title to include that renowned mechanic.

Victor Rusinov, CEO at Maxbet.ro, said: “We’re thrilled to be launching with Playson, a world-class provider boasting an extensive and varied array of products which have been successful across the globe. 

“We look forward to working alongside our new partner and have no doubt that our collaboration will bring myriad benefits to both companies in the coming period.” 

Playson’s latest deal within the CEE markets demonstrates a “growing strength in the region and beyond”, says the company, as it aims to continue to bolster its content offering and expand its international footprint.

Blanka Homor, sales director at Playson, noted: “MaxBet occupies a leading position within the key market of Romania, so signing with the operator is a welcome step for the company. 

“Our multi-award-nominated offering has continued to expand and improve in recent weeks with an innovative range of new mechanics and gaming titles, so we have no doubt that it will prove highly beneficial for our new partner.”

The igaming supplier has struck an array of alliances thus far in 2021, with partnerships inked alongside the likes of Sisal, platform provider’s Betconnections and Virtualsoft, Pixel.bet, Belarusian online casino operator GrandCasino, Kaizen Gaming, White Hat Gaming, and igaming and sports betting operator Solbet.