PointsBet has become an authorised gaming operator of the Women’s National Basketball Association, in what becomes the operator’s maiden affiliation with a women’s professional sports league.
As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive WNBA sponsorship and brand visibility opportunities.
“Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for,” said Cathy Engelbert, WNBA Commissioner.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”
This partnership adds to PointsBet’s roster of US collaboration, which also includes the National Basketball Association. Alongside the WNBA, the company will also work on best-in-class practices to protect the integrity of games.
“We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward,” added Johnny Aitken, CEO of PointsBet USA.
“In owning and operating our technology from end to end, PointsBet can innovate our product and personalise our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
