Greentube has detailed its first move into the Canadian market, after rolling-out a partnership with Scientific Games and the British Columbia Lottery Corporation.
This will see a selection of “top performing” Greentube titles including Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe and the Diamond Link series be made available to BCLC’s PlayNow.com players, following a successful integration with Scientific Games’ OpenGaming System.
It is added that further titles will be added soon for PlayNow.com online casino players across British Columbia and Manitoba, with the alliance representing the firm’s maiden first Canadian province entry point.
Greentube lauds the alliance as “an important strategic step” regarding its global expansion plans, with the link-up putting into place plans to further strengthen its presence across North America during the current year
Michael Bauer, CFO/CGO of Greentube, said: “The launch in Canada with BCLC is very important for us as BCLC is the first operator to launch our content in the market. This is a significant step in the delivery of Greentube’s wider North American market strategy.
“It is also a clear commitment to the regulated market in Canada as we are supplying to fully licensed operators only. We bring a broad range of exciting new content specifically developed for the North American players, as well as our premium legacy content, which we believe will add real value to BCLC’s current proposition. We are looking forward to this long-term partnership.”