7Mojos said it is betting on “niche games for the Indian market” as a competitive advantage against more established content providers within the igaming industry.
The casino provider was formed in 2019 as a collaboration between HTML5 game developer Zariba Group and Win Models – a specialist in video streaming which has been providing a studio service to the likes of Ezugi and Vivo Gaming since 2015.
7Mojos is, therefore, in a unique position to combine in-house developed high performance HTML5 games with low latency video streaming from its own studios. A single integration of casino games and slots, managed from one back office, helps the company to provide its partners with a complete live casino experience.
“Having the games development on one side and studio service management on the other makes for the synergy that weaves the DNA of 7Mojos,” explained Stefan Enchev, director of business development at 7Mojos.
“The 7Mojos project comes as a logical continuation of our combined years of experience in the gaming business. For example, some of our core crew members have decades of experience working with some of the most renowned companies in the industry like Scientific Games, Ezugi and CT Gaming.”
Despite only starting out two years ago, 7Mojos has already built a strong portfolio of live dealer content. “When it comes to the live dealer, we are one of the companies with the largest portfolio,” said Enchev. “We have nine games – Roulette, Black Jack, Unlimited Black Jack, Baccarat, Lucky 6, Dragon Tiger, Andar Bahar, Teen Patti and Teen Patti 20-20.
“We are betting on some niche games for the Indian market as a competitive advantage. The Indian market has huge potential and we worked hard to develop the most loved Indian table games.
“The intuitive user interface combined with the catchy side bets and the Indian atmosphere in our new studio makes our suite of three games the perfect addition to every online casino brand looking towards the Indian market.”
Discussing the challenges of launching a business in challenging times, albeit those notably prosperous for already established casino providers, Enchev admitted: “The pandemic didn’t help us at all, because we were planning to show our portfolio of games at major industry exhibitions, which obviously couldn’t happen.
“Yet, with just a small team of around 15 on the product development side and 10 others covering all other aspects of the business, we have still managed to achieve steady growth since showing our first product to the world in 2020. We still have this start up mentality where passion meets experience.”
As a provider of both traditional video slots and live streamed products, 7Mojos will have been aware of the recent rapid growth for live casino way before it was highlighted on Q1 balance sheets for leading operators over the last few weeks. But how big can it become?
Enchev concluded: “Live casino is growing more than ever, as playing online is attracting more and more young people, who are otherwise somehow reluctant to enter a brick and mortar casino. We also have big plans for developing hybrid games – as a mixture of live casino games with board games and social aspects.”
