Pragmatic Play has struck an alliance with Novibet in a collaboration that will see its live casino offering launch across multiple regulated markets, including Greece and the United Kingdom.
The igaming and sports betting operator, which says that it is striving to expand users’ playing tastes even further, becomes the latest in a string of live casino link-ups for the provider, which adds that it has witnessed “significant growth” in the segment.
“Pragmatic Play has a well-deserved reputation as a leading multi-product provider and we’re very enthusiastic to realise this partnership,” noted Fotini Matthaiou, casino manager at Novibet.
“Its thrilling live casino games open up new avenues for our players to enjoy their igaming experiences and we’re eagerly awaiting a strong future relationship together.”
As a result of the partnership, Novibet customers will now be able to access the online casino content provider’s live casino content, including its Blackjack Azure, as well as Mega Roulette and Mega Wheel products, which add huge multipliers on any spin for expanded win potential.
Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, added: “Our live casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets.
“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”