ESA Gaming has lauded a “unique niche in the market,” as the games provider takes its gaming suite live on online games supplier and content aggregator iSoftBet’s game aggregation platform.
This will see iSoftBet’s global platform partners gain access to ESA’s expanding portfolio of EasySwipe titles, including Goal Mine and Fruit Staxx, after a smooth integration period.
Furthermore, ESA will also benefit from iSoftBet’s suite of player engagement solutions and gamification tools, such as iNgame, which are designed to drive player retention.
“Our EasySwipe portfolio occupies a unique niche in the market as a true cross-sell tool for sportsbook and casino players and its popularity continues to see it expand its presence across the globe,” noted Zorica Smallwood, director at ESA Gaming.
“iSoftBet’s GAP offering is one the leading aggregation platforms in the industry and we’re thrilled to be able to reach more operators than ever before through this partnership.”
The iSoftBet GAP supplies operator partners with over 8,000 games from more than 70 of the industry’s providers. This includes 150 proprietary iSoftBet slot and table games, such as the latest titles Aztec Gold Extra Gold Megaways and Super Reel: Spin It Hot as well as classics Vegas High Roller and Hot Spin Deluxe.
Federica Faggiano, chief commercial officer at iSoftBet, added: “Our GAP network has been hugely successful providing leading operators with a comprehensive and diverse range of content and engagement solutions to suit every need.
“Adding ESA Gaming’s content to the platform will add an entirely new dynamic for our customers, and with a mobile-first experience it aligns nicely with our ever-growing GAP offering.”
