Michigan

The “latest milestone” in Playtech’s burgeoning US road-map has been unveiled, as the gambling tech firm pulls back the curtain on its first live casino studio in Michigan.

With the US pinpointed as a key region of opportunity earlier in the month, Playtech has secured a long-term lease, as well as Michigan Gaming Control Board approval, for the Southfield-based facility.

The studio will feature the group’s technology and video capabilities from its flagship Riga studio, enabling Playtech to offer integrated live content across retail and online channels and across product verticals.

In addition to aiming to deliver “live igaming entertainment never seen before in the US market,” the studio will also deliver bespoke areas for operator dedicated tables and networked tables, with room to grow and expand to support Playtech’s expansion across the country.

As well as delivering live entertainment and game show content to the burgeoning online casino market in Michigan, the venue is also praised as providing local employment opportunities to the community.

“The new studio in Michigan is the first step in our US live expansion as we look to deliver live studios in all regulated states,” commented Shimon Akad, chief operating officer at Playtech.

“Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. 

“The scale of our technology and breadth of our product will allow Playtech to take the live igaming experience in the US to the next level.

“At Playtech, we pride ourselves in being a key member of all our communities and we are thrilled to be bringing employment opportunities to local communities as part of our expansion in the US. With the effects of the global pandemic still felt in markets across the globe it is more important than ever we support our local industries and communities.”