Boyd Gaming Corporation and FanDuel Group are to launch Stardust-branded online casinos in New Jersey and Pennsylvania, in a move which represents the brand’s return to real-money gaming.
This comes almost eight months after the gaming and hospitality firm announced the relaunch of the brand, with that return coming in the form of a free-to-play mobile gaming app.
The Stardust Casino will be built on FanDuel’s proprietary front-end, apps and player account management system, with both to be linked to Boyd Gaming’s B Connected player loyalty program.
FanDuel and Boyd Gaming anticipate launching the igaming offerings in April, pending final regulatory approval from each state. While players must be in either state to access the real-money casinos, customers across the country will still be able to access the social entity.
“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip. And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever,” explained Keith Smith, president and CEO of Boyd Gaming
“We are excited to work with our partners at FanDuel to launch our first real-money online casinos and are confident this legendary brand will give us a significant advantage in connecting with players looking for a distinctive online gaming experience.”
The new Stardust Casino vows to include a variety of players’ favourite casino games, including slots, blackjack, roulette, video poker, and baccarat, as well as live dealer games; the ability to securely and quickly cash out winning; and numerous account protections.
FanDuel plans to rebrand its existing Betfair Casino in New Jersey under Boyd Gaming’s Stardust brand, while launching a Stardust online casino in Pennsylvania. A single Stardust Casino app will be available for iOS and Android in both jurisdictions.
“The new Stardust Casino will retain all of the great games that customers love on Betfair Casino, while incorporating a new stylish look that captures the glitz, glamour and nostalgia of old Las Vegas,” commented Amy Howe, president of FanDuel Group.
“Stardust Casino allows us to take a market leading product to the next level, creating a unified platform across New Jersey and Pennsylvania and integrating Boyd Gaming’s B Connected player loyalty program to provide even more value to our customers.”
