Push Gaming has extended its partnership with online casino operator group Rootz, by agreeing to provide its range of igaming content to its group’s newly launched Wheelz brand.
Becoming the third brand in the company’s growing stable, Wheelz, which is built on the Rootz gaming platform, boasts thousands of games including table, live dealer and slot.
Subsequently, the latter is to be boosted further still, with games such as Land of Zenith, Wheel of Wonders and the upcoming Dinopolis, to be integrated into the entity’s offering.
“While we can already count Rootz as a valued partner with its other operations, Wheelz is a brand that aligns nicely with our own ambitions,” stated Christine Parkhill, head of account management at Push Gaming.
“Its gamified loyalty scheme and intuitive UI puts players first, which is just how we position ourselves as a company, so Wheelz is exactly the right kind of site for our unique game selection.”
Operating under an Malta Gaming Authority licence, the new online casino has secured the services of Hollywood icon David Hasselfhoff as brand ambassador. The star of the screen also lends his name to one of Wheelz’s gamified loyalty scheme features, Hoff’s Extra Wheel, which can pop-up randomly during play on any game.
“Wheelz is another of our state-of-the-art brands that focuses on a slick, seamless operation offering a wide selection of market-leading games, that’s why we had to have Push Gaming titles for our players,” added Tony Kjaldstorm, CCO at Rootz.
“We’re looking forward to seeing how our players react to yet more engagement from this new game selection. Wheelz with Push Gaming is everything that a modern casino should offer.”
Wheelz aims to allow seamless navigation and the provision of real-time rewards, alongside a “colourful and engaging interface”. Rootz pulled back the curtain on its third igaming brand in January, with Wheelz Casino aiming to build on the success of Wildz and last year’s introduction, Caxino.