The FanDuel Group has become the first mobile sportsbook operator to sign-up to the American Gaming Association’s ‘Have A Game Plan, Bet Responsibly’ public service campaign.
As part of its engagement strategy, the company is making a multi-million-dollar commitment of its media inventory, as well as league and team assets, and directing them towards responsible gaming messaging.
FanDuel will also work with its league, team and media partners to grow the campaign across television, radio, digital and in-venue media, with it hoped that responsible gaming content will be live in May 2021.
“As the mobile gaming industry leader in the US, we believe promoting responsible gaming behaviours is a core tenet of growing our business and the industry as a whole,” said Matt King, CEO of FanDuel Group.
“We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us.”
Through Have a Game Plan, the AGA and its partners provide consumers a state-by-state guide on where to find legal operators, spotlight the basics of responsible sports betting and raise awareness on signs of problem gambling.
“FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time,” added Bill Miller AGA President and CEO. “Responsibility to our customers has always been a pillar of AGA member operations.
“Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it – gaming operators, media companies and leagues and teams. We’re excited to have a partner like FanDuel to help extend this important initiative.”
The AGA launched Have a Game Plan in late 2019 to educate sports fans on the importance of responsible sports betting. As the first sportsbook partner involved in the campaign, FanDuel joins NASCAR, the NHL, the PGA Tour, Monumental Sports and Entertainment and the Vegas Golden Knights as official campaign partners.