BtoBet has rolled-out a strategic partnership with Soloti Gaming that will see the group power its Nigeria-based online sports betting and igaming flagship brand Frapapa.
The collaboration will see the tech provider supply its Neuron 3 platform, which it says will be at the core of the company’s operations on both its digital and retail network.
“Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements,” stated Layi Olayinka, Frapapa’s chief operating officer.
“I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments.
“We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets.”
As a result of the partnership, Frapapa will be permitted to deliver a full portfolio of sportsbook products, ranging from local to international sports, including a wide selection of pre-match and in-play offerings.
This will be coupled with a selection of virtual sports, esports, and jackpots, as well as gaming products including online and live casino, and a selection of lotteries.
Sabrina Soldà, BtoBet’s chief marketing officer, added: “We are pleased to work closely with Soloti Gaming in their quest to become a primary reference for Nigeria’s igaming industry.
“The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics. I am sure that this will be the start of a successful partnership, and look forward to future collaborations.”
