The Carousel Group has entered a multi-state ten-year partnership with Caesars Entertainment that will see the group strive to increase its digital footprint across the United States.
As a result of the link-up, the online sportsbook operator, which boasts SportsBetting.com as part of its stable, makes its sports wagering offering available to customers in New Jersey, Indiana and Iowa, as well as its online casino in New Jersey, pending obtaining all necessary gaming licenses.
“We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US,” explained Daniel Graetzer, president and CEO of Carousel Group.
The agreement with Caesars will increase Carousel Group’s addressable market in the US from $109m to an estimated $1.8bn, with 24.5m people residing in the target states.
The agreement also provides the firm with the opportunity to enter the US’ ever expanding online casino market, which has seen New Jersey’s igaming GGR increase from $483m in 2019 to $961m in 2020.
“We look forward to working with both Caesars and the regulators to launch SportsBetting.com in New Jersey, Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting-edge casino platform,” Graetzer added.
“Bettors continue to be more product savvy, which is why we built a user-centric tech company with full control over the user experience. Our design principles along with our in-house tech and operations will be the key to our long-term success in the US.”
SportsBetting.com is powered by Carousel Group’s proprietary platform and in-house trading and risk teams, which provide US sports bettors and casino players with tailored, online gaming experiences in each state.