EvenBet Gaming is targeting an increased presence across South America after the online gaming software developer unveiled an integration with Apuesta Total.
As a result of the agreement, the Peruvian sports betting and igaming operator has strengthened its multi-channel offering with EvenBet’s poker software, enabling the company to capitalise on a vertical which has experienced significant growth in recent times.
Players will benefit from the platform’s offering of over 30 poker games, featuring a mix of titles and formats in a bid to widen player appeal. EvenBet has delivered Apuesta Total a customised version of the platform to match the operator’s requirements.
“Apuesta Total is an ambitious company with an impressive track record, and we’re delighted to have successfully delivered our online poker platform into its ecosystem,” noted Dmitry Starostenkov, EvenBet Gaming CEO.
“We have expanded our presence in South and Latin America over the previous 12 months and have witnessed a surge of new customers to the online poker market. This new partnership will only strengthen our presence in a key market for EvenBet.
“We’re proud of the important role we have played in enhancing Apuesta Total’s poker offering and look forward to working alongside them in the months ahead.”
Founded in 2014, Apuesta Total, which has over 400 retail betting outlets and boasts strong ambitions to increase its foothold within South America, says that this link-up highlights the growing appeal of poker products within the region.
Gonzalo Pérez, CEO of Apuesta Total, added: “Having seen the impressive growth of the poker vertical in the last year, we wanted to step up our offering in this space by introducing a service that a wide range of players would appreciate.
“With EvenBet Gaming, we have partnered with the best platform provider that will allow us to reach a new audience. The company’s expertise and high quality software ensures we’re in a strong position to become a serious player in the online poker environment in Peru and beyond.”