Game Account Network has struck a deal with the Seneca Gaming Corporation that will see the group provide its simulated gaming solutions to patrons across all properties on both desktop and mobile.

The provider, which was selected to develop a custom solution to replace SGC’s former simulated gaming solution, will rebrand the offering for both desktop and mobile, and supply both marketing and customer services for the platform’s users.

Furthermore, GAN will be also providing marketing services, which includes acquisition and retention marketing as part of its holistic services and solutions.

Jeff Berman, chief commercial officer of Gan, commented: “We are very excited about the continued adoption of our simulated gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players.

“This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”

Seneca Gaming Corporation operates three casinos in New York on behalf of the Seneca Nation of Indians, namely the Niagara Resort & Casino in Niagara Falls, Buffalo Creek Casino in downtown Buffalo, and Allegany Resort & Casino in Salamanca. 

Across these facilities patrons can access 5,400 slot machines, 140 table games, over 1,000 guest rooms and suites, spas and salons, dining, retail outlets, and the Seneca Hickory Stick Golf Course.

Kevin Nephew, president & CEO of Seneca Gaming Corporation, added: “GAN’s ability to develop a customised solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. 

“We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”