Scientific Games has launched online casino and digital sports betting content with Golden Nugget in Michigan, as the group confirms Simon Johnson as senior vice president and managing director of EMEA.
The former of those will has seen the group provide its in-house gaming content, including 88 Fortunes and Raging Rhino, as well as customised branded games, for Golden Nugget’s online casino in the Great Lakes State.
Cathryn Lai, SVP and GM US, Digital at Scientific Games, stated: “Expanding our operation and opportunities in the US is certainly an ambition of ours and this deal with Golden Nugget is the perfect way to express and showcase that. We look forward to serving the players in Michigan with the entertainment opportunities that we will be able to provide at large scale.”
Furthermore, alongside its wave of casino content, players will also be able to place wagers via Scientific Games’ OpenSports platform, which represents a maiden entry into the market. In the coming weeks Golden Nugget will also introduce the OpenSports platform in New Jersey.
Thomas Winter, president of Golden Nugget Online Gaming, added: “Entering the Michigan market is a major step forward for our business. As part of our expansion across the sports betting market, we understand the importance of sharpening our functions across all US sports and casino and that’s why we’ve partnered with Scientific Games.
“With this partnership we continue our commitment to our players by offering a superior online casino and sportsbook experience.”
Alongside this, Scientific Games has announced that Johnson, who has led the firm’s UK business since March 2020, has expanded his role to lead teams in Europe, the Middle East and Africa, which encompasses sales and operating activities across the regions
Johnson will play a key role in driving the company’s recovery from the pandemic, while setting the course of strategic direction, pursuing growth opportunities and best in class practices for the region.