Gaming and betting operator group SKS365 has recruited the services of Optimove as it strives to turn CRM marketing into a significant growth engine of the business.
Forming part of an enterprise-wide digital transformation, SKS365 will leverage the firm’s solution to create, orchestrate, measure, and optimise CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365.
“We look forward to working closely with the team at SKS365 and taking part in transforming their CRM marketing into a strong revenue generation engine,” Pini Yakuel, CEO and Founder of Optimove, said of the partnership.
“We are now privileged to work with three of the five leading operators in Italy and are confident in our ability to become a strategic contributor to SKS365’ impressive growth and massive success.”
Optimove says that it will empower the SKS365 Group to transform its CRM marketing operations into a growth driver through a number of steps, including delivering access to a 360-degree single customer view composed of player data consolidated from various sources and enriched with predictive analytics.
Furthermore, the collaborating will also allow SKS365 to create sophisticated player segments by discovering customer insights using various data explorers and dashboards; orchestrate real-time and scheduled marketing interactions across any native or integrated channel; and measure the incremental value of each to test, learn, and scale, CRM strategies.
Furthermore, Optimove’s journey-mapping AI algorithm will help maximise player lifetime value by autonomously identifying all the campaigns a player is eligible for, evaluating all journey possibilities, probabilities and potential gains, and serving the next-best-action for each.
“Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business,” added Troy Cox, chief commercial officer at SKS365.
“2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business. With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them”
